Empowering Decision Making with Real-Time Insights
Discovery
Product Strategy
Product Design
Desktop
Mobile
At a Glance
3 Core Challenges
overload, missing context & delayed insight — solved
6 Phase Method
from discovery to dual-track delivery
Legacy System Integration
seamless launch across UBS’s trading network
Overview
Timely and relevant information is the cornerstone of effective decision-making in the world of finance. UBS Bank recognises the challenges faced by investors and traders, who often struggle to sift through vast amounts of data and news to find actionable insights. The UBS Live Desk project was initiated to address these challenges, offering a solution that harnesses the power of real-time data and expert analysis.
The Challenge
Investors and traders are inundated with a plethora of information that can influence market conditions. This information overload, coupled with a lack of context and the overwhelming volume of data, makes it exceedingly difficult to extract valuable insights. The key challenges identified were:
- Information Overload: Traders and investors found it challenging to navigate the vast sea of data efficiently.
- Lack of Context: Without expert analysis, raw data often lacked the context necessary for making informed decisions.
- Delayed Insights: The lag between data generation and its analysis often resulted in missed opportunities.
Approach
The project was structured around a comprehensive methodology, encompassing:
- Discovery & Research: Initial stages involved in-depth market research and analysis to understand the specific needs of UBS clients and identify the gaps in existing offerings.
- Platform Vision: Development of a clear vision for the UBS Live Desk, outlining how it would meet user needs and integrate within the broader UBS digital ecosystem.
- Idea Validation: Utilizing feedback loops from potential users and stakeholders to refine and validate the proposed solution.
- Prototyping: Rapid development of functional prototypes to test usability, functionality, and the overall user experience.
- Design & Development: Final design and development phase, focusing on creating a robust, scalable platform that integrates seamlessly with UBS’s legacy systems.
- Dual-Track Process Adoption: Implementation of a dual-track agile methodology to expedite the integration of new innovations and ensure continuous improvement.
Solution
UBS Live Desk was designed as a curated live information stream, drawing from the expertise and insights across UBS’s global trading floors. This digital platform offers real-time market commentary and analysis, directly addressing the identified challenges by:
- Providing a filtered stream of high-value information, reducing the noise associated with information overload.
- Offering expert analysis to add context to the data, making it more actionable for users.
- Ensuring timely delivery of insights, enabling traders and investors to make informed decisions faster.
Outcomes
The UBS Live Desk project culminated in several key achievements:
- Successful Launch and Integration: Seamless integration into UBS’s legacy network, providing users with uninterrupted access to real-time insights.
- Accelerated Delivery Velocity: The adoption of agile methodologies significantly sped up the project's delivery timeline, from conception to launch.
- Benchmark for Innovation: Set a new standard for the integration of digital innovations within UBS, demonstrating the value of a dual-track process in fostering rapid development and implementation.