I help organisations decide what to build, and prove it's worth building before they commit to it.

Most products don't fail in delivery. They fail earlier, when teams commit to a solution before the problem is properly understood. They move fast, but in the wrong direction. That's where I work: framing the problem, testing the opportunity, and turning it into something real (a prototype, a validated proposition, a clear product direction) so teams build the right thing.

For over 20 years I've done this for organisations including Sky, BBC, Formula 1 and DAZN, as a product design director, an innovation consultant, and now through my consultancy, Made-Real.